Michael J. Urbonas (Mike) is…
- innovative, proactive, creative, pragmatic, persuasive, results-oriented
- a product marketing professional: A developer of unique positioning and messaging; an articulate communicator of true business value; a solutions-focused, industry-focused technology marketer
- a successful collaborator, cultivating strong working relationships with product management, marcom, sales, and customers to accomplish key business goals, ultimately boosting revenue
- a longtime business intelligence technology product manager/marketer, consultant and ‘power user’
- the leading expert on Report Mining, a niche business intellligence technology enabling anyone to work with enterprise data without programming, database access or IT assistance
- a guest speaker at technology conferences in the US and Europe
- a leader with a record of success as former President of the Boston Product Management Association, the largest regional professional group for product managers and marketers in the U.S.
- technically savvy and business savvy, with over 10 years experience in technology related roles and 10 years in financial management and corporate accounting
This page contains information on Mike Urbonas’ work career history, education background, and professional associations and training.
Mike Urbonas recently joined Attivio as Director of Product Marketing. Attivio is the developer of the Active Intelligence Engine (AIE) – powerful technology that eliminates the silos of structured and unstructured data common in organizations.
AIE is a complete platform for unified information access (UIA), bringing relevant structured and unstructured data into a single universal information repository, including enrichment of unstructured data for analytical use, as well as structured data and all data relationships. AIE not only answers “what” business performance trends are taking place, but also “why” those trends are happening. Very exciting!
Mike Urbonas has served BI/DW software product marketing roles over the last 13 years, including the role of Director of Product Marketing for Blackboard Analytics (formerly iStrategy), a leader in data warehousing and analytic applications for higher education institutions. Before that, Mike was Product Marketing Manager for the entire family of Monarch business intelligence and information management solutions at Datawatch Corporation. Mike created and delivered all messaging, positioning, collateral development, presentations, sales tools and lead generation programs for the Monarch BI product line, comprising over 50% of the company’s annual revenue and the primary source of all company profit. He also played a key role in the successful relaunch of the company’s enterprise information delivery solution, elevating the solution from sporadic, nominal sales levels to a reliable $1-2 million in new annual revenue.
Mike also successfully repositioned Datawatch messaging and collateral to focus on vertical solutions and business value and not product features and functions. Mike has strong industry domain experience, including healthcare, manufacturing/distribution/ERP, financial services, retail, and accounting/auditing.
Mike also served as a sales engineer and field consultant for JGI (Janis Group), serving as the company’s lead Cognos BI pre-sales and consulting resource for its ERP business practice, working closely with customers to define and fulfill enterprise reporting and analytical needs.
Mike began his career in finance and accounting, becoming manager of finance and accounting for Telebit Inc. During his 10+ years of experience in finance, accounting and business management, Mike was a ‘power user’ of business intelligence technology, including Monarch report mining software and advanced use of Microsoft Excel.
Mike Urbonas successfully engineered a career change from finance/accounting to software technology, aided greatly by earning his MBA with a concentration in IT from Bentley University. Mike also holds an undergraduate business degree from Northeastern University.
Mike remains very active in Bentley University alumni events and activities. In 2009, Mike cofounded the Bentley Success Network, a new alumni group focused on career networking and development. He has also served as a member of the Bentley Graduate Alumni Committee.
Professional Associations and Training
For three years, Mike Urbonas served the Boston Product Management Association (BPMA) as a member of the Board of Directors and also as President. Mike founded and served as contributing editor of Productivity, the first e-newsletter of the BPMA, which helped double the number of registered BPMA members from 1,000 to over 2,000. As President, Mike cultivated and secured a new corporate sponsor, led a long term strategic plan for new website and new member services, and planned monthly meetings featuring special guest speakers, serving as meeting host.
Mike has completed Pragmatic Marketing training in product marketing and product management, as well as Solution Selling training.
Disclosures and Disclaimers
This blog is not a “commercial” site. Any ads appearing on the site are from WordPress.com, the friendly folks who provide a free (and truly awesome) blogging platform. I gain no direct revenue from this blog or any content appearing within this blog.
Beginning December 1, 2009, the FTC required bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations. I have reviewed books on this blog and before that for the original BPMA e-newsletter as mentioned above. Occasionally, I have received a free copy (or not-for-resale advance copy) to review; and no, the receipt of a free $15 book has no bearing on my opinion about the book in question. So there you go…full FTC disclosure. (Whew! Do I feel better )
(Graphic courtesy of louisgray.com)
All blog postings copyright 2009-2013 Mike Urbonas and licensed under a
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
All entries within this blog, as well as my Twitter account @mikeurbonas, and all opinions expressed therein are entirely my own. None of my content has ever been reviewed, edited or approved in any way by my current employer or former employers and does not necessarily reflect their views or opinions.
All content appearing on this blog not created by me (e.g., images, graphics, quoted text, etc.) appear with full acknowledgement of site source and links to original material whenever possible, with the intention that all material used is authorized under Creative Commons license or is used on a “fair use” basis with no violation of copyright; however, if you see any content warranting any concern, contact me for immediate corrective action.