Mike Urbonas is…
- innovative, proactive, creative, pragmatic, persuasive, results-oriented
- a product marketing professional: A developer of unique positioning and messaging; an articulate communicator of true business value; a solutions-focused, industry-focused technology marketer
- a successful collaborator, cultivating strong working relationships with product management, marcom, sales, and customers to accomplish key business goals, ultimately boosting revenue
- a longtime business intelligence technology product manager/marketer, consultant and ‘power user’
- the leading expert on Report Mining, a niche business intellligence technology enabling anyone to work with enterprise data without programming, database access or IT assistance
- a guest speaker at technology conferences in the US and Europe
- a leader with a record of success as former President of the Boston Product Management Association, the largest regional professional group for product managers and marketers in the U.S.
- technically savvy and business savvy, with over 10 years experience in technology related roles and 10 years in financial management and corporate accounting
This page contains information on Mike Urbonas’ work career history, education background, and professional associations and training.
You can read also Mike Urbonas’ LinkedIn Profile and Google Profile.
Career Bio
Effective July 2009, Mike is Director of Product Marketing for iStrategy Solutions, a leader in data warehousing and analytic application software focused on higher education institutions. Mike bounced back from being part of a layoff from Datawatch Corporation in April 2009. One of the purposes of this blog is to share personal branding and job search insight that Mike found useful and hopefully proves helpful in your own job search.
Previously, Mike was product marketing manager for the entire family of Monarch business intelligence and data integration solutions (Datawatch Corporation). Mike created and delivered all messaging, positioning, collateral development, presentations, sales tools and lead generation programs for the Monarch BI product line, comprising $12-15M, over 50%, of company’s annual revenue and the mainstay source of all company profit. He also played a key role in the successful relaunch of the company’s enterprise information delivery solution, elevating the solution from sporadic, nominal sales levels to a reliable $1-2 million in new annual revenue.
Mike also successfully repositioned the company’s messaging and collateral to focus on vertical solutions and business value and not product features and functions. Mike has strong industry domain experience, including healthcare, manufacturing/distribution/ERP, financial services, retail, and accounting/auditing.
Previously, Mike was a sales engineer and field consultant for JGI (Janis Group), serving as the company’s lead Cognos BI pre-sales and consulting resource for its ERP business practice, working closely with customers to define and fulfill enterprise reporting and analytical needs.
Mike began his career in finance and accounting, becoming manager of finance and accounting for Telebit Inc. During his 10+ years of experience in finance, accounting and business management, Mike was a ‘power user’ of business intelligence technology, including Monarch report mining software and advanced use of Microsoft Excel.
Education
Mike successfully engineered a career change from finance/accounting to software technology, aided greatly by earning his MBA with a concentration in IT from Bentley University. Mike also holds an undergraduate business degree from Northeastern University.
Mike remains very active in Bentley University alumni events and activities. Mike recently cofounded the Bentley Success Network, a new alumni group focused on career networking and development. He has also served as a member of the Bentley Graduate Alumni Committee.
Professional Associations and Training
For three years, Mike served the Boston Product Management Association (BPMA) as a member of the Board of Directors and also as President. Mike founded and served as contributing editor of Productivity, the first e-newsletter of the BPMA, which helped double the number of registered BPMA members from 1,000 to over 2,000. As President, Mike cultivated and secured a new corporate sponsor, led a long term strategic plan for new website and new member services, and planned monthly meetings featuring special guest speakers, serving as meeting host.
Mike has completed Pragmatic Marketing training in product marketing and product management, as well as Solution Selling training.
