Michael J. Urbonas (Mike) is…

  • a product marketing professional: A developer of unique product positioning and messaging; an articulate communicator of true business value; a solutions-focused, industry-focused marketer
  • a successful collaborator and sales enabler, cultivating strong cross-functional working relationships to achieve key business goals and boost revenue
  • a longtime analytics/BI/EIM technology product marketer/manager, consultant and ‘power user’
  • a creator of thought leadership content and guest speaker at technology conferences in the US and Europe
  • a leader with a record of success as former President of the Boston Product Management Association, the largest regional professional group for product managers and marketers in the U.S.
  • technically savvy and business savvy, with over 10 years experience in software product marketing, with previous business experience including financial planning & analysis and corporate accounting
  • I strive to be innovative, creative, proactive, pragmatic, persuasive, and results-oriented.

Career Brief

I have served product marketing leadership roles at BI/DW and enterprise information management software and application development vendors for the last 15 years, including Ektron, Attivio, Blackboard Analytics (formerly iStrategy) and Datawatch. I have a record of success creating and delivering compelling product positioning, messaging and sales enablement that drive sales leads and revenue.

Working closely with customers over the years, I have developed industry domain experience within financial services, digital media/e-commerce, manufacturing/ERP, higher education, government, healthcare and compliance/auditing.

Prior to my product marketing career, I served as a lead Cognos BI sales engineer and field consultant for JGI’s (Janis Group) ERP business practice, working closely with manufacturing customers to define and fulfill enterprise reporting and analytical needs. My roots in business intelligence span back to my initial career in financial planning & analysis and accounting, becoming a ‘power user’ of Excel and BI technology.


Bentley Success NetworkI earned my MBA from Bentley University, with a concentration in information technology. I also hold an undergraduate business degree in finance and management from Northeastern University.

In 2009, I co-founded the Bentley Success Network, a new alumni group focused on career networking and development, and also served as a member of the Bentley Graduate Alumni Committee.

Professional Associations and Training

BPMAFrom 2005 thru 2007, I served the Boston Product Management Association (BPMA) as President and  Director of Publications, founding and serving as contributing editor of Productivity, the first e-newsletter of the BPMA. During my tenure, the BPMA board of directors and I doubled the number of registered BPMA members from 1,000 to over 2,000, and established a long-term strategic plan for a new website and new member services now in place today.

I have also completed Pragmatic Marketing training in product marketing and product management, as well as Solution Selling and Challenger Sale training.

Disclosures and Disclaimers

This blog is not a “commercial” site. Any ads appearing on the site are from, the friendly folks who provide a free (and truly great) blogging platform. I gain no direct revenue from this blog or any content appearing within this blog.

Beginning December 1, 2009, the FTC required bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations. I have reviewed books on this blog and for the original BPMA e-newsletter. Occasionally, I have received a free copy (or not-for-resale advance copy) to review; and no, the receipt of a free $10-20 book has no bearing on my opinion about the book in question.

(Graphic courtesy of

All blog postings copyright 2009-2013 Mike Urbonas and licensed under a
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

All entries within this blog, as well as my Twitter account @mikeurbonas, and all opinions expressed therein are entirely my own. None of my content has ever been reviewed, edited or approved in any way by my current or former employers and does not necessarily reflect their views or opinions.

All content appearing on this blog not created by me (e.g., images, graphics, quoted text, etc.) appear with full acknowledgement of site source and links to original material whenever possible, with the intention that all material used is authorized under Creative Commons license or is used on a “fair use” basis with no violation of copyright; however, if you see any content warranting any concern, please contact me for immediate corrective action.

Mike Urbonas

Mike Urbonas

I create and deliver strong product positioning, messaging and sales enablement that drives sales leads and revenue. I strongly believe in the power of enterprise information platforms, big data analytics and business intelligence to help transform an organization.

I live just north of the great city of Boston with my wonderful wife of 25 years and our two awesome daughters. Love good beer, good coffee, good books and the great outdoors. I'm also a dyed in the wool New England Patriots fan.

Please visit my blog and LinkedIn profile, and follow me on Twitter. Thanks!

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