Over the years I have found BI author and consultant Neil Raden to be a welcome voice of common sense, from advocating simplicity for successful BI, insisting on avoiding hype, to a healthy disdain for BI buzzwords (“I’ve reluctantly come to the conclusion that ‘analytics’ means anything the speaker/writer/vendor/analyst wants it to mean,” Raden said in a recent droll tweet).

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Somehow, until recently, I had overlooked a particular Neil Raden BeyeNETWORK blog entry which really struck a chord. The title speaks for itself: You Cannot Fix a Broken Company by Measuring How Broken it is. Neil Raden’s post goes to the heart of what Business Intelligence is, and what it is not. From Neil’s post:
The BI industry has sort of casually sent the message that BI makes companies better. I’ve seen this in presentations, webinars, seminars, books and blogs from vendors, practitioners and analysts. But the question is, once you expose something that needs attention, what next? As a consultant and implementer of data warehousing and BI for many years, I never really came up with a good answer…
And here is an especially important comment:
Even when we did everything we set out to do [in a BI/DW consulting engagement], when approaching management about the next phase of the operation, to help the client start addressing the problems with employee morale, high turnover, inventory snafus, poor customer service, etc., the response was usually something like, “Neil, aren’t you the data warehouse guy? Shouldn’t we get McKinsey in here to work on that?”
I empathize with Neil and this ‘You’re just the techie’ brush-off, but management’s response to Neil’s inquiry raises much more serious concern: the first response by management to address serious business problems was to bring in outside consultants…? Was the accidental point of the response that the company’s executives perceive they cannot effectively address, on their own, the issues identified by Neil Raden’s BI solution?
One more quote from Neil’s post:
In short, if you’re involved with BI, you may have as good or even better insight into what is going on in the company, but you clearly lack the portfolio to do anything about it…
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