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“Everything I Really Need to Know About Product Marketing I Learned in Elementary School”

Dr. Stuart Payne is Principal of Northwood Elementary School, a National Blue-Ribbon School and California Distinguished School in Irvine, California. I am also quite proud to call Stuart Payne my brother-in-law. I was already impressed with the work of Stu

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Posted in Books, Marketing, Positioning, Product Marketing

I'm Mike Urbonas, a Boston area enterprise software product marketing professional. I have always been a strong believer in how enterprise information platforms, data analytics and business intelligence can help transform an organization. Of course, the effectiveness of these tools depend heavily on the competence of the business leaders and managers using them. My blog explores both of these key issues, along with my thoughts on being an effective, revenue-enabling product manager and marketer.

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