Traditional data warehousing and data analytics vendors often present their solutions as a way to make decisions ‘based on objective facts’ rather than relying on ’emotional gut feel’. The problem, however, is the known ‘objective facts’ may not provide a complete and accurate picture of what’s really going on.

Even worse, some organizations over-emphasize hard data to the point of employees feeling compelled to ignore their ‘gut’, their intuition, that something is not right.

That’s a big mistake, says best-selling business author and professor Michael Roberto, in his book Know What You Don’t Know: How Great Leaders Prevent Problems Before They Happen – a book I first mentioned here on this blog not long after it was published in 2009.

Please read the entire article on the Smart Data Collective site.