“I’d Like to Have an Argument, Please” – An Innovation Message from Monty Python

A while back, Jeff Hayden wrote a clever article for Inc.: The Monty Python Guide to Running a Business, spinning business lessons from classic sketches by Monty Python’s Flying Circus, the iconic British comedy team.

Not among Jeff Hayden’s top ten “business advice by Monty Python” selections was my #1 choice: The Argument Clinic, one of Monty Python’s most popular comedy sketches ever. I believe this skit also does a great job portraying the ideal business environment… for killing innovation and creativity, that is! Have a look:

Monty Python’s Michael Palin actually pays for the ‘privilege’ of having an argument in this sketch. Meanwhile, too many real-world businesses with poor company cultures are basically paying their managers to routinely engage in arguments (turf battles, verbal sparring, flame mail wars, etc.) with others in the company!

Such misguided organizations will also have plenty of de facto Verbal Abuse departments (“Stupid git!”) to go along with the endless arguments – all of which are sure to give workers plenty of headaches (though hopefully not from a literal wooden mallet to the head).

Simply put, constant arguing is the opposite of collaborating.

As noted in Walter Isaacson’s Steve Jobs, Sony lost the personal music market to Apple and iTunes because its divisions were too busy constantly arguing with each other. Sony could never “get its hardware and software and content divisions to row in unison.”

[A music executive told Isaacson he] “had spent two years working with Sony, and it hadn’t gone anywhere… Steve would fire people if the divisions didn’t work together, but Sony’s divisions were at war with one another.”

Indeed, Sony provided a clear counterexample to Apple. It had a consumer electronics division that made sleek products and a music division with beloved artists (including Bob Dylan). But because each division tried to protect its own interests, the company as a whole never got its act together to produce an end-to-end service (emphasis added).

Arguments can also be induced when workers feel compelled to look over their shoulders instead of working and collaborating openly with others. For one very big example, it is hard to imagine why Marissa Mayer would have enacted the long-discredited HR practice of “stack ranking” (aka “rank and yank”) at Yahoo, given the well-documented havoc it had already wreaked at Microsoft.

Back in 2012, I was stunned to read that Microsoft, led by then-CEO Steve Ballmer, had for years been using stack ranking, which “forces every unit to declare a certain percentage of employees as top performers, good performers, average, and poor,” as explained by Kurt Eichenwald in his landmark article, Microsoft’s Lost Decade. Back then, stack ranking “crippled Microsoft’s ability to innovate.”

About the same time Yahoo was ramping up its stack ranking agenda (which has so far resulted in two wrongful termination lawsuits), Microsoft finally eliminated it shortly after Ballmer’s departure – a decision that didn’t come a moment too soon:

Every current and former Microsoft employee I interviewed – every one – cited stack ranking as the most destructive process inside of Microsoft, something that drove out untold numbers of employees.

“If you were on a team of 10 people, you walked in the first day knowing that, no matter how good everyone was, 2 people were going to get a great review, 7 were going to get mediocre reviews, and 1 was going to get a terrible review,” says a former software developer. “It leads to employees focusing on competing with each other rather than competing with other companies” (emphasis added).

Time spent by workers, managers, departments, business divisions, etc. on internal arguments and other infighting is time not spent fighting competitors outside the company. Time wasted developing “innovations” in self-preservation, co-worker character assassination and other manipulative office politics is time not spent innovating new products, marketing messages and other creative solutions. The business costs and negative personal consequences of such dysfunctional behavior are massive.

Hmm, I think this article has gotten a bit too serious. Let’s close, then, with one more Monty Python“business lesson,” this time regarding customer service gone very wrong!

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“Missionary” Technology Really Requires a Technology Evangelist

A technology evangelist “promotes the use of a particular product or technology through talks, articles, blogging, demonstrations, [etc.]…The word ‘evangelism’ is taken from the context of religious evangelism because of the similar recruitment of converts and the spreading of the product information…”  (Source: Wikipedia)

I recently came across a blog post by technical writing and communications professional Dr. Ugur Akinci, who wondered aloud whether there was a better term to describe the title of Technology Evangelist. Ugur Akinci noted the dictionary definitions of evangelism in its original religious context; those definitions suggest communication that is, among other things, decidedly one-way. Point well taken, but none of the other alternative titles suggested – technology communicator, ambassador, champion, advocate, enthusiator (the latter one intended to provide a chuckle!) – comes close to conveying the role as vividly as Guy Kawasaki’s original term of technology evangelist: the active persuasion of people to buy into the superiority of his/her particular technology product and help spread the word about it.

Actually, the term technology evangelist becomes even more appropriate if we use more secularized religious terminology to describe the product offering itself. I have in mind an article product management professional Jacques Murphy wrote a few years ago, asking a still-timely question: Is Your Product a Missionary or a Savior?

(W)hile every (software) company wants their product to be brand spanking new, there are two very distinct strains of newness: the Missionary and the Savior. And one of those two types is a much harder sell…The Missionary product…represents a new idea or a whole new take on an old idea. Nobody has heard of it and your company is in the position of telling others about it and convincing them of how important it is…

With a Savior product, the market comes running out into the streets to greet it, cheering it along all the way. The Missionary product has to go exploring into lands unknown to make converts through its boundless zeal.

Of course, Jacques Murphy’s “market running and cheering to greet a Savior product” hyperbole has since become literally true many times over by Apple’s amazing run of true Savior products. As for software, particularly in the B2B space, every product will have some missionary, or educational, aspect to it. You will always need to effectively convey your understanding of your customers’ problems and how and why your product solves these problems in ways far superior to your competitors. Every software solution requires effective product marketing, and benefits greatly from technology evangelism.

But a “true” Missionary product will also offer a very different solution to fulfilling a need; a solution that might even be openly contrarian to current conventional wisdom; a solution that is proven to yield unique and compelling benefits for your customers, but in very new ways. Having a technology evangelist, a name and face for the product, actively advocating your unique, even contrarian solution to the market, becomes absolutely crucial, absolutely vital.

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