Businesses: Don’t be a Gorilla or Eagle… Be a Crow

The good old “800 pound gorilla” metaphor came up in recent conversation, reminding me of a clever article I read a few years ago on the subject of animal metaphors, which are all too common in business-speak.

This company or that company is the “800 pound gorilla.” Another company might say it “strives to be an eagle in its industry.” And infamous ex-Sunbeam CEO “Chainsaw” Al Dunlap,  who fired scores of workers with raw impunity, was partial to the mighty lion, adorning his office with a huge lion image, in honor of its predatory, eat-or-be-eaten carnivorousness.

I say, forget all of those animal metaphors. Instead, companies should strive to be the crow of their industry.

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