Digging Into Buyer Personas, Planting Seeds of Marketing Success

I recently came across rather by accident the website for The Soil Association, the leading organic farming advocacy organization in the UK.

© Soil Association (UK)

© Soil Association (UK)

The design is indeed very clean and well done.  But even more importantly, the content of The Soil Association website impressed me for really digging into identifying its numerous buyer personas and building a site serving all these buyer personas effectively…

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