The National Football League’s (NFL) petty 2012 lockout dispute with the NFL referees union has officially ended. Not a moment too soon: The “real” referees will return to officiate all Week 4 games – just in time for the early Thursday Night game – rescuing the rest of the football season from further tarnish, embarrassment and harm at the hands of incompetent replacement referees.
Before the 2012 season began, players and analysts warned NFL Commissioner Roger Goodell that the poorly qualified fill-in referees would lose control of football games. They did. The rightful outcome of games would be altered by poor calls and non-calls. Oh, were they ever. And repeated failure to call serious personal fouls would put players at needless heightened risk of serious injury. Sadly, and most unacceptably, that happened as well.
I thought, what other organization, #1 in its field, has ever made such a major non-forced mistake, causing highly visible, self-inflicted harm? My answer rewinds back to my freshman year, Intro to Business, first case study: Schlitz Beer in the 1970s. Once the #1 beer in America, as equally an iconic brand as Budweiser, Schlitz proceeded to lose nearly all of its value by that decade’s end, thanks to inexplicable, self-induced sabotage of its own product.
The NFL’s decision to install replacement referees was a “Schlitz Mistake.”